The Seychelles-based cryptocurrency platform OKX has entered into a major multi-year partnership with McLaren Racing, and will become the official primary partner of the McLaren Formula One team and McLaren Shadow esports team from this year.
OKX will be the largest partner to McLaren Racing, the home to one of the most successful Formula One teams and the greatest drivers of all time.
As the world’s second-largest exchange by trading volume, OKX is set to supercharge the experience for McLaren’s global audience, elevating the team and its fans by bringing crypto onto the track.
The partnership will propel the crypto brand to household name status, as with the natural passage of time, will find new opportunities to bring fans closer to the culture of speed, performance and high ambition.
Through the upcoming 2022 Miami Grand Prix, which is due to take place on 8 May 2022, OKX branding will be carried on the rear wing, front wing, mirrors, cockpit side, nose and inner halo of the McLaren MCL36 Formula One cars, on the race suits and helmets of McLaren Formula One drivers Lando Norris and Daniel Ricciardo, and on the McLaren Formula One team kit and McLaren Shadow team kit.
“The McLaren brand stands for everything that is great about Formula One. Speed, reliability, and performance are at the core of any top-class crypto trading platform,” comments Haider Rafique, chief marketing officer at OKX. “We innovate on our platform every day, ensuring the highest trade execution speed to our users, requiring ‘pit-like’ team collaboration and instincts.”
Lennix Lai, director at OKX, added: “We love the McLaren brand and the McLaren team. In a short time, we have discovered a unique friendship and philosophical alignment between us. This is about creating magical moments for the fans for the years to come.”
OKX is a place where people can trade, invest, and hold cryptos, digital assets and collectables. The company is experiencing incredible growth. In 2021, the total trading volume on the platform increased by more than 700 per cent, while the number of trades executed on the platform increased by 480 per cent.
Zak Brown, CEO of McLaren Racing, concluded with: “We are thrilled to announce this primary partnership with OKX ahead of the Miami GP. In a rapidly-evolving field, OKX is a long-established crypto brand that brings innovation, analytics and accuracy to accomplish great things.
“The first-ever Miami Grand Prix is the perfect occasion for us to launch this significant partnership, through which we will collaborate with OKX to take our fan experience to all-new levels.”
