- Acorns is acquiring U.K.-based kids financial wellness tool GoHenry.
- Financial terms of the deal were undisclosed.
- The deal is expected to facilitate Acorns’ international expansion and will build its presence in the youth market.
Automated savings and investing app Acorns announced today it acquired kids money management app GoHenry. Financial terms of the deal, which also includes GoHenry’s European arm Pixpay, were not disclosed.
The benefits of today’s acquisition are multi-faceted. GoHenry; which operates across the U.K., Italy, France, and Spain; will help California-based Acorns initiate its international expansion. The deal will also broaden Acorns’ offerings to include financial wellness and education and will boost the two companies’ combined subscriber number to almost six million.
What’s more, GoHenry’s customer base– which consists of six-to-eighteen-year-olds– brings a younger set of users to the Acorn brand. This is expected to bring more users to Acorns Early, a product that Acorns launched in 2020 to offer friends and families a way to invest in a child’s future.
“All kids around the world deserve access to responsible money management tools and financial education,” said Acorns CEO Noah Kerner. “GoHenry’s mission driven approach is perfectly aligned with Acorns, which we expect will help us accelerate our roadmap and deliver financial wellness to the whole family through all of life’s stages.”
GoHenry was founded in 2012 to help kids learn how to save, invest, and spend responsibly. The company offers a parent-controlled debit card and tandem mobile app that helps kids track their allowance, spending, budgets, and savings accounts. The company launched in the U.S. in 2018 and expanded to Italy, France, and Spain after acquiring PixPay last year. Prior to today’s acquisition, GoHenry had raised $121 million from Edison Partners, Revaia, Citi Ventures, Muse Capital, Nexi, and more.
“Since we started on our mission to make every kid smart with money ten years ago, we have helped millions of young people do exactly that and this new relationship with Acorns will enable us to reach many millions more,” said GoHenry Co-Founder Louise Hill.
In the U.S., GoHenry will operate as GoHenry by Acorns. GoHenry and PixPay will operate under their own brand names in the U.K. and Europe. “It’s business as usual for our team and customers in the U.K. and Europe (under Pixpay) with the added opportunities and global reach that this new strategic alignment will bring,” added Hill.
Also founded in 2012, Acorns helps users round up their purchases and automatically invest their spare change. The company has raised $507 million, including its $300 million Series F round received in 2022 after cancelling its previously planned SPAC merger.