Customer relationship management provider Salesforce has announced its collaboration with GoHenry, as the necessity for financial education remains prevalent.
The prepaid debit card and app, which provides financial education for six to 18-year-olds, is to leverage the technology of Salesforce, including centralised collaboration through Slack and the deployment of both its service and marketing clouds, in an attempt to close the financial literacy gap among this demographic.
With the service cloud, GoHenry can send employees on a guided journey to help log cases faster, while automated processes and centralised data give employees the right tools to serve customers quickly and efficiently.
Employees can continuously improve how they use the technology by leveraging Trailhead, Salesforce’s online learning platform. In addition to this, its marketing cloud is helping to deliver personalised onboarding and engagement journeys for customers.
With over 100 member service agents, Slack acts as the company’s digital HQ, connecting its people, tools, customers and partners in a central hub that also provides flexibility to working environments
Combined, these innovations are helping GoHenry achieve its goal to make every kid smart with money as it looks to advance its pressing agenda. The combination is also set to help the company connect more data and processes, break down silos and unlock richer metrics across the entire organisation.
The app is currently experiencing a period of rapid growth, with its member base increasing from one million to over two million across the UK and US in the past two years. Leveraging Salesforce technology GoHenry is scaling and optimising its operations to meet growth needs.
The app’s COO and co-founder Louise Hill describes financial education as the company’s “number one priority,” emphasising that the deployment of Salesforce and Slack has been “crucial” for its ambitions to scale while helping more young people to become “money confident.”
GoHenry is just one of many apps and services seeking to advance financial education and inclusion among young people. In an attempt to target the right people at the right time, many in the space are turning to the power of social media.
Social platforms have long been identified as an effective avenue to reaching and influencing the right audience; given the vast number of youth users who sign up for the service.
Pioneering this space is Ola Majekodunmi, the founder and CEO of All Things Money, a prominent social media channel and website that shares daily updates and insights into money management techniques, beneficial services and up-to-date news on the wider financial industry.
Very much like GoHenry, All Things Money exists to educate its 12,400-strong audience, who all primarily fit into the youth demographic, about financial matters that matter.
When speaking exclusively to The Fintech Times, Majekodunmi emphasised the effective use of social media as a tool for financial education.
“It’s no secret that the vast majority of people are now on social media,” she comments, “which has enabled people to spread facts and information with ease which has created a surge in the level of financial education now being taught online on various different platforms from Tik Tok and Instagram to Twitter and
Youtube.
“Social media has enabled these ‘personal finance influencers’ to reach a much wider audience than ever before which in turn has helped tackle the existing financial literacy gap in the UK!”
