- Twitter has selected eToro to provide real-time pricing data for its $Cashtags feature.
- The $Cashtag will not only show real-time pricing data, it will also enable users to navigate to the eToro platform to view more information and make a trade.
- The news comes about a month after Twitter CEO Elon Musk said he thinks it is possible Twitter could become “the biggest financial institution in the world.”
Social trading and investment network eToro unveiled it has partnered with Twitter. The tie-up will enable the social media platform’s $Cashtags feature to show users real-time prices for a range of stocks, crypto, and other assets.
Twitter first added pricing data on $Cashtags leveraging TradingView data late last year. However, the live pricing information was only available for select financial assets. With today’s partnership, eToro is expanding the list of assets to include more stocks, ETFs, crypto, and commodities. Moreover, Twitter users will be able to click the $Cashtag to navigate to the eToro platform, which will not only offer more information on the asset, but will also have the option to invest.
“Financial content on social media has provided education to many who have felt excluded by more traditional channels,” said eToro CEO Yoni Assia. “Twitter has become a crucial part of the retail investing community – it’s where millions of ordinary investors go every day to access financial news, share knowledge and converse. As the social investing network, eToro was built on these very principles – community, knowledge-sharing and better access to financial markets. There is power in shared knowledge and by transforming investing into a group endeavour, we can yield better results and become more successful, together.”
In piloting the launch of $Cashtag pricing data late last year, Twitter has seen widespread adoption among its users– even with the limited data. There have been more than 420 million searches for $Cashtags since the start of this year, with an average 4.7 million $Cashtag searches a day. Among the most commonly used $Cashtags are $TSLA, $SPY, and $BTC.
Today’s news comes about six months after Twitter CEO Elon Musk acquired the social media platform and declared plans to turn it into an “everything app.” At a Morgan Stanley Tech conference earlier this year, Musk specified that this vision revolved around payments. “I think it’s possible to create a very powerful finance experience,” said Musk. “Basically, I think it’s possible to become the biggest financial institution in the world, just by providing people with convenient payment options.”
Twitter’s partnership with eToro serves as the company’s first step towards becoming the “biggest financial institution in the world.” It also offers a hint into Twitter’s initial strategy when it comes to achieving that goal– as many U.S. banks have found, when it comes to rising to the top, partnerships are key.